No, it's not a gummy. Kids Omega-3 Chewies are chewables that have a firm jello-like texture.
We agree, it can be a challenge convicing our kids to eat healthy foods and supplements since they can be picky.
Some parents have found success by mixing the Chewies into food. You can mash them up and add them to cool or room temperature foods. They also work well in hot foods like soups or other savory dishes.